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Smaug  (Level: 145.4 - Posts: 2763)
Wed, 1st Apr '09 3:31 PM


CBS To Flip The Switch On 'Guiding Light'
Network To Cancel Soap Opera After 72 Years On Air

The soap opera "Guiding Light" is switching off after a 72-year run that predates television.

CBS says the show will have its final episode in September. Like most daytime dramas, "Guiding Light" has suffered from declining ratings and CBS is looking for a lower-cost alternative to the hour of programming.

The Guinness Book of World Records has cited it as the longest-running television drama, with more than 15,700 episodes airing.

Created by Irna Phillips, the show debuted on NBC radio on January 25, 1937 as the 15-minute radio serial "The Guiding Light." It made the switch to 15-minute episodes on CBS Television on June 30, 1952, although it continued to air concurrently on radio with the actors playing parts on both shows until 1956, when the radio show ended. In 1967, the series first started being broadcast in color, and a year later, the show expanded from 15 minutes to 30 minutes. In November 1977, the show expanded to a full hour.

1mks  (Level: 221.2 - Posts: 5932)
Wed, 1st Apr '09 3:37 PM

I once watched that.....long ago.....but at the time, I really liked it.

Bigbird  (Level: 250.6 - Posts: 3353)
Wed, 1st Apr '09 5:02 PM

Nope, it is real. It's been in the news. Apparently all the soaps are hurting as viewers stray to cable stations. They're expensive to produce, since it is an episode/day and there are no repeats.

Mplaw51  (Level: 185.5 - Posts: 1580)
Wed, 1st Apr '09 8:08 PM

I have a vague recollection of the 30 minute format. My mother was ( and may still be) a CBS soap viewer. Sad to see it go, the rest may likely follow.

Jank0614  (Level: 67.1 - Posts: 4593)
Wed, 1st Apr '09 8:22 PM

I remember when it was 15 minutes, and Edge of Night was the other 15 minutes of the 30 minute time slot.

Tuzilla  (Level: 146.6 - Posts: 3848)
Wed, 1st Apr '09 8:43 PM

My mom used to watch it in the 50s while doing housework. I watched it one. So it again, for the second time, last week. Picked right up where I had left off.

1mks  (Level: 221.2 - Posts: 5932)
Wed, 1st Apr '09 9:53 PM


Kaufman  (Level: 270.1 - Posts: 3942)
Wed, 1st Apr '09 11:17 PM

Leave it to Smaug to notice when CBS drops the soap ...

Jank0614  (Level: 67.1 - Posts: 4593)
Wed, 1st Apr '09 11:31 PM

I think I was wrong. On further thought, I think the soap "Love of Life" was the other 15 minute show with TGL to fill the 30 minute time slot. I think The Edge of Night had a 30 minute slot.

Smaug  (Level: 145.4 - Posts: 2763)
Thu, 2nd Apr '09 9:13 AM

lol, Ken......

Billkozy  (Level: 291.7 - Posts: 318)
Thu, 2nd Apr '09 12:36 PM

I hadn't thought of being an April Fool's joke. The timing of the announcement and all....Hmmm.

But the weird thing also is, has anyone watched the show lately? There's something utterly bizarre about the production values on that show, and it happened ever since the strike a while back. The show looks like it's being shot by a high school AV class or something. It's very odd. Take a look at it and then watch another soap opera and you'll see what I mean.
Awkward framing of shots, dismal lighting, reverse angles on a conversation that don't match size.
My theory is that they started hiring non-Union crew during the strike and then stuck with this technical crew after the strike for budgetary reasons? I don't know. I had asked a camera woman I know in the business but she didn't know.

It's an unusual phenomenon as far as I could tell, specific to Guiding Light. No other soap opera looks quite or even as nearly poorly produced.
If anyone knows what's going on I'd love to know!

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